Our Story
Our Story
2007 European Region
BLU was created in Europe in 2007 and quickly expanded across more than 40 countries throughout Europe, the Middle East, and Africa. The brand became known for its bold flavors, clean taste, and sleek packaging.
2007 European Region
BLU was created in Europe in 2007 and quickly expanded across more than 40 countries throughout Europe, the Middle East, and Africa. The brand became known for its bold flavors, clean taste, and sleek packaging.
2023 U.S. Acquisition
In 2023, a group of entrepreneurs — Louay Ihmud, Nashat Ihmud, and Omar Jibawi — acquired the exclusive rights to introduce BLU to the United States.
2023 U.S. Acquisition
In 2023, a group of entrepreneurs — Louay Ihmud, Nashat Ihmud, and Omar Jibawi — acquired the exclusive rights to introduce BLU to the United States.
2025 U.S. Launch
After two years of preparation, infrastructure building, and product alignment, BLU Energy Drink officially launched in the U.S. in June 2025.
2025 U.S. Launch
After two years of preparation, infrastructure building, and product alignment, BLU Energy Drink officially launched in the U.S. in June 2025.
Today, BLU Energy Drink USA manages national branding, marketing, distribution, and retail expansion across the United States. The U.S. division operates from a 30,000 sq ft headquarters in Chicago, Illinois, with a major West Coast branch in Baldwin Park, Los Angeles County to support regional distribution and retail partnerships.
Today, BLU Energy Drink USA manages national branding, marketing, distribution, and retail expansion across the United States. The U.S. division operates from a 30,000 sq ft headquarters in Chicago, Illinois, with a major West Coast branch in Baldwin Park, Los Angeles County to support regional distribution and retail partnerships.
